Emails that keep them warm until they book.
Most people don’t buy the first time they find you. Well-timed emails welcome them, follow up after a call and bring them back when you launch. They send on their own, from an email tool in your name.
15-minute call · No jargon · A written next step
Example
Trigger
Joins your list from the free guide
- Wait Day 0
Email 1 · Day 0
Here’s your guide (and the one mistake to skip)
The guide, plus the first thing to do with it.
- Wait 2 days
Email 2 · Day 2
The question I get asked most
A short story from your own work, and what it shows.
- Wait 3 days
Email 3 · Day 5
Want a hand with this? Book 15 minutes
A plain invitation, with your booking link.
- Booked call
- Sent
- —
- Opened
- —
- Clicked
- —
- Booked
- —
Example sequence. Your monthly report shows the real numbers.
What’s included
- A welcome sequence (about 5 emails) for new sign-ups, in your voice
- Follow-ups after a sales call, and for people who didn’t show
- Launch emails when you open a programme
- Newsletters written with you and sent for you, plus one new email sequence each quarter
- Review and referral requests
- Set up so emails reach the inbox: sender checks (SPF, DKIM, DMARC) and one-click unsubscribe
- A sign-up form and delivery of your free guide
- A one-page monthly report: opens, clicks, bookings
Good fit for: Coaches, course creators and consultants with a list, even a small one, who never find time to write to it.
Part of: Launch Sprint (welcome emails and inbox setup), then the Growth Retainer, £900 a month (founding rate). Pause or cancel any month after the first three. See pricing
How it works
- 01
Map the moments
Sign-up, sales call, no-show, launch: we plan the email for each.
- 02
Write and set up
In your voice, built in your email tool (Kit, MailerLite or what you use). You approve every email.
- 03
Send and report
Sequences run on their own; newsletters go out on schedule. One page a month shows what worked.
Questions
I don’t have a list yet. Can I still start?
Yes. We set up the sign-up and start writing as people join.
Is it legal to email my list?
Yes, if people opted in. We only email people who signed up, and every email has a one-click unsubscribe, in line with UK GDPR and PECR. This isn’t legal advice.
Do I own the list?
Yes. It’s in your email tool, in your name.
Book a 15-minute call.
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